Product Designer + Researcher
Intrinsically Curious and Obsessively Detailed
Product designer and researcher with keen interest in psychology and human computer interaction.
Featured Work and Case Studies
Zero to One build of an Itinerary Management SaaS Product
A complete case study of a 2 year long ground-up build of an Itinerary Management System of a large canadian luxury train travel company.
Coming Soon
Building a traveller-friendly Predeparture Documentation Experience
A comprehensive experience that assists customers in preparing for their luxury train adventures and be fully equipped with essential information to make their journeys memorable.
SimplifiDentistry - All in one dental practice management platform
Designing a SaaS product that consolidates various aspects of dental practice management including insurance eligibility, appointments, patient management, etc.
CareCredit's Solution Integration Analysis
Developing a full-service integration analysis tool for a large Insurance Service Provider in the Dental Healthcare Industry.
Utopian - Multimodal Transportation Concept App
Concept App and System design for a future-ready, multimodal transportation system for a truly urban Utopia
Evangelizing 4D Methodology
Helping build exceptional employee experience platforms in collaboration with the internal communication, HR and innovation teams.
Employee Engagement App
Helping design and deliver internal messaging with next generation tools and technology for a organisation-wide engagement experience.
Coming Soon
About me
As a seasoned digital product designer, I am deeply committed to crafting user-centered, data-driven, and business-oriented solutions that resonate with users and drive business success. With extensive experience across the entire spectrum of user experience (UX) design, I’ve successfully guided products from the ground up—turning 0-to-1 concepts into fully realized digital experiences in startup environments. Additionally, I have a strong track record in redesigning and scaling SaaS products across multiple platforms, ensuring they are intuitive, engaging, and aligned with user needs.
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My Design Process
Deliberate practitioner of the 4D methodology, I prioritize user research and design validation. From uncovering insights in Discover and defining precise problem statements to iteratively refining designs in Develop, I ensure user-centric solutions. With a focus on exceeding expectations in the delivery phase, my portfolio reflects impactful outcomes achieved through this approach.
01
Discover 🔎
I excel in the discovery phase, by immersing myself in user research through interviews, surveys, and observations, I uncover valuable insights that shape my design process. Analyzing user feedback, I pinpoint pain points and formulate clear problem statements.
Define 🔮
Transitioning to the defining phase, I like to synthesize data into personas and journey maps. My success lies in framing the problem space, identifying critical user pain points, and aligning design challenges with user needs and constraints.
02
Develop 🧪
As a critical step I invest time in design validation. I create prototypes embodying solutions, iterating through user feedback. Conducting usability tests iteratively, Ensuring the final design emerges from continuous improvement, adapting to changing user preferences.
03
Deliver 🙌🏻
My dedication to user satisfaction shines here. I try to meticulously bring refined designs to life, rigorously validating alignment with user expectations. My work results in products that not only meet but exceed user needs, leaving a lasting positive impact.
04
01
Discover 🔎
I excel in the discovery phase, by immersing myself in user research through interviews, surveys, and observations, I uncover valuable insights that shape my design process. Analyzing user feedback, I pinpoint pain points and formulate clear problem statements.
Define 🔮
Transitioning to the defining phase, I like to synthesize data into personas and journey maps. My success lies in framing the problem space, identifying critical user pain points, and aligning design challenges with user needs and constraints.
02
Develop 🧪
As a critical step I invest time in design validation. I create prototypes embodying solutions, iterating through user feedback. Conducting usability tests iteratively, Ensuring the final design emerges from continuous improvement, adapting to changing user preferences.
03
Deliver 🙌🏻
My dedication to user satisfaction shines here. I try to meticulously bring refined designs to life, rigorously validating alignment with user expectations. My work results in products that not only meet but exceed user needs, leaving a lasting positive impact.
04
01
Discover 🔎
I excel in the discovery phase, by immersing myself in user research through interviews, surveys, and observations, I uncover valuable insights that shape my design process. Analyzing user feedback, I pinpoint pain points and formulate clear problem statements.
Define 🔮
Transitioning to the defining phase, I like to synthesize data into personas and journey maps. My success lies in framing the problem space, identifying critical user pain points, and aligning design challenges with user needs and constraints.
02
Develop 🧪
As a critical step I invest time in design validation. I create prototypes embodying solutions, iterating through user feedback. Conducting usability tests iteratively, Ensuring the final design emerges from continuous improvement, adapting to changing user preferences.
03
Deliver 🙌🏻
My dedication to user satisfaction shines here. I try to meticulously bring refined designs to life, rigorously validating alignment with user expectations. My work results in products that not only meet but exceed user needs, leaving a lasting positive impact.
04
01
Discover 🔎
I excel in the discovery phase, by immersing myself in user research through interviews, surveys, and observations, I uncover valuable insights that shape my design process. Analyzing user feedback, I pinpoint pain points and formulate clear problem statements.
Define 🔮
Transitioning to the defining phase, I like to synthesize data into personas and journey maps. My success lies in framing the problem space, identifying critical user pain points, and aligning design challenges with user needs and constraints.
02
Develop 🧪
As a critical step I invest time in design validation. I create prototypes embodying solutions, iterating through user feedback. Conducting usability tests iteratively, Ensuring the final design emerges from continuous improvement, adapting to changing user preferences.
03
Deliver 🙌🏻
My dedication to user satisfaction shines here. I try to meticulously bring refined designs to life, rigorously validating alignment with user expectations. My work results in products that not only meet but exceed user needs, leaving a lasting positive impact.
04
Skills
UX Design
UI Design
Product Design
Front-End Development
Project Management
User Research
Design Sprint
Interaction Design
User Testing
Usability Testing
Validation
Leadership
Mentoring
No-Code
+ More
Experience
UX Design & Research Manager
Döhler Group
Sept 2024 - Present
Sr. UX/UI Designer
Fresh Tracks Canada
Oct 2022 - Sept 2024
Lead Product Designer
BPK Tech
Sept 2021 - Oct 2022
UX/UI & Visual Designer
Zensar
Nov 2019 - Sept 2021
Visual Designer
Amdocs
Aug 2017 - Nov 2019
UX/UI & Visual Designer
Markets & Partners
Oct 2016 - Jul 2017
Brand Communication Designer
Talkd Agency
Dec 2015 - Oct 2016
Stack
